MSFT Internet Explorer vs. NSCP Navigator Message Board

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Technology Stocks : MSFT Internet Explorer vs. NSCP Navigator

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To: nommedeguerre who wrote (15909)	1/8/1998 3:18:00 PM
From: Alan Buckley	Read Replies (3) of 24154

[I believe the key word is "better" not "build". In reality, it is more like "Market a mouse-trap better than you can build one and the world will beat a path to your windows."] Yes, "better"s important also. The discussion was whether MSFT deserves credit for innovation for delivering a product that wins reviews over it's competitors. Keith said no, because "better" != "new". Apparently you're arguing that "better" is not innovative but is key. I can go along with that. Regarding "market a mouse-trap", if that's true then it's the customer who's screwed up and I don't believe that. People are very good at sniffing out what is and is not valuable to them. To me, marketing is not a dirty word. Marketing just presents product in such a way that customers see value. If NSCP feels they're being hurt on marketing, they should improve their own, not whine about MSFTs. Regards

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