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Technology Stocks : Apple Inc.

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To: soup who wrote (7476)	1/8/1998 3:40:00 PM
From: Eric Yang	Read Replies (2) of 213173

Re: $150 million in online sales. A MacWeek report makes reference to the $150 million number. Addressing questions about the effect of Apple's online store on its traditional third-party retailers, Mandich said there is a complementary strategy behind the Internet service. The online store accrued sales of about $150 million, he said, but "that's probably going to be less than 10 percent of our overall sales. zdnet.com This is rather strange considering in Dec I had thought that the $12 mil/month figure might be only for actual orders placed through the internet rather than for the entire AppleStore (1-800 orders included). biz.yahoo.com When I emailed Katie Cotton to clarify the PR she said the the $12 million revenue was for the entire AppleStore. But now it appears that we've got a total sales of $150 million all of a sudden? Austin American-Statesmen also made reference to the $150 million figure a few days ago which we laughed at as a typo. Who do we believe? Eric

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