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Technology Stocks : Creative Labs (CREAF)

CREAF 0.448

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Dec 18 4:00 PM EST

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To: Rutgers who wrote (7929)	1/8/1998 11:04:00 PM
From: Rutgers	Read Replies (3) of 13925

...and the Number #1 Reason boys 'n girls ... be sure to read all the way down ... it's worth the trip... 1. Full-function PCs Dip Below $1,000 Compaq Computer Corp. [CPQ] led the sub-$1,000 PC momentum and pushed low prices to further its position as the market share leader in the consumer market. The price shift caught IBM Corp. [IBM] by surprise and forced the company to redirect its fourth-quarter efforts toward mid-range priced PCs. Look for IBM to continue trimming its high-end multimedia PCs in early '98 and increase distribution of low-priced desktops. Cyrix Corp. [NSM] and Advanced Micro Devices [AMD] gave OEMs the option of low-cost processors, which helped spur the sub-$1,000 movement. For the first time, PC companies have an incentive to buy non-Intel processors, at least until Pentium II pricing dips low enough in mid-'98 so the chip giant can compete in that product sphere. Cyrix got additional fab and respect when National Semiconductor Corp. [NSM] bought the company for roughly $550 million in November. Component suppliers are hoping they can cash in on the trend by moving volume parts in early '98 with scaled back versions of DVD decoders, audio and video cards. Look for C-Cube Microsystems Inc. [CUBE] and Creative Technology Ltd. [CREAF] to take advantage of the sub-$1,000 market in '98.

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