Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: williamjs who wrote (42910)	1/9/1998 12:48:00 AM
From: Dale Stempson	Read Replies (1) of 58324

Re: Market penetration (11/24 Computer Retail Week) Here's a quote that addresses the topic: "By the end of 1997, the attach rate of Zip drives to new PC purchases will be 5 percent to 6 percent, which is about the level CD-ROM drives hit before they took off," said Keith Slankard, director, markets and channels Americas for Iomega. "At that point, the popularity of the product feeds itself." I think it's important to note that: * Zip unit volume was up 26% over the 2nd qtr * OEM Zips were up more than 60% over the 2nd qtr * OEM Zips represented over 35% of total Zips shipped * OEM Zips represented most of the overall unit increase In other words, the ratio of Zip attachment with new PCs vs existing ones is changing significantly. The installed base is now demanding Zips in the boxes. Regards - Dale

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