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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?
KO 71.22-1.1%Nov 20 3:59 PM EST

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To: Yaacov who wrote (840)1/9/1998 5:15:00 PM
From: Tom Markowski  Read Replies (1) of 1462
 
Well....I'm still short. I think investors will start to pay attention to Asia after this falloff and start to think about what it means to Coke and others. Even if Coke sales are flat abroad....the dollar appreciation will significantly hurt earnings.

Also Asian economies are a big part of Coke's business. Japan represents over 20% of their revenue alone.

May also start to see anti-American feelings in Asia as people start to resent the way IMF and US Treasury start telling them how to run their countries. Coke is as American as they come.

Overall I look for KO to retest lows set back in October. Should test 50-55.

Tom
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