| | | Big(ger) Data is Better
The power of big data is just starting to hit the marketplace. Though many organizations are still catching up with the tools they need to handle massive amounts of data easily, big data powered by analytics is providing organizations with better answers and improving intelligence in almost every industry – meeting customer needs, helping businesses predict repairs and identifying ways to cut costs.
More importantly, big data is changing lives.
From reducing infection in premature babies and more accurately signaling the early onset of sepsis, to evaluating drug safety and testing clinical interventions, big data is making a big impact.
Hospitals and academic medical centers are using big data and artificial intelligence to drive automation of tasks that are prone to human error, helping to optimize the patient experience, reduce treatment costs, gain new insights and improve decision support for clinicians that can immediately be used to improve patient care.
Big data is also being used to improve responsiveness, whether that is to care for patients or commercially, for the customer experience.
More data and analysis means a more accurate representation of reality, which means more context and more information on the dynamics, patterns, rare events, outliers, and trends in behaviors that can be the seeds of innovation and better outcomes. The ultimate promise of more data is better accuracy.
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