These 11 innovations will tackle the causes of ocean plastic pollution, not just the symptoms
We have seen the list of major brands, retailers and packaging companies working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier has grown to 11 – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart and Werner & Mertz – together representing around 6 million tonnes of plastic packaging per year.
In December, the French government reaffirmed its commitment towards systemic solutions, pledging to recycle 100% of plastics by 2025. In March they will unveil a circular economy roadmap of the practical steps needed to realize those ambitions. The benefits include new jobs and increased competitiveness and innovation according to Brune Poirson, Secretary of State to the Minister for the Ecological and Inclusive Transition.
In the UK, WRAP and the Ellen MacArthur Foundation have announced a partnership to establish the first national implementation initiative of the New Plastics Economy in the UK, a unique government-backed collaboration bringing together businesses, governments and other stakeholders to make step changes in creating and implementing circular economy solutions to plastic waste.
Others around the world must follow their lead.
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