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Non-Tech : Any info about Iomega (IOM)?

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To: BBG who wrote (43143)1/12/1998 12:18:00 AM
From: Frank Drumond  Read Replies (2) of 58324
 
>- I think ZIP is fast reaching "critical mass" and the number sold will only be limited by production capacity... I don't expect them to lower prices until production exceeds demand...<

J.D. this is a point that I think not many people realize. The penetration of Zip has been limited only by Iomega's conservative production growth. They've been conservative in building production due to the cost and the logistics. At this point with a strong million plus per month being sold the foundation is in place.

Demand is still strong as evidenced by the drive price holding steady and the availability issues. The thing that I'm incredibly anxious for is NEC and MKE(?) turning on. This will really kick things in. With Iomega and these guys turning on I expect 3 million Zips per month being sold by the end of the year.

Once second source vendors come on-line OEMs will include Zip in more drives. Drive price will drop to under $50. I do think that growth will surge this year, stronger than we've seen to date.

There will be another burst of sales in retail this year also. I expect the Zip 2 to be shipping by the end of the summer. This will mean a great upgrade cycle for all of the Zip drive already out there. Think about it. By mid-summer over 20 million Zip drive will have shipped and a good percentage of those users will want the Zip 2 for so that they can share both 100 MB Zip disks and the 200+ MB ZIp disks.

This is going to be an amazing year...
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