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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)

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To: blankmind who wrote (4470)	1/12/1998 12:43:00 PM
From: LoLoLoLita	Read Replies (2) of 23519

blank-- Congrats on getting your letter published. The reporter was just doing a job, probably had a tight deadline to meet, and was probably just following orders to cook up an I Told You So story. The fact that they had no such letter from Nina Ferrari or Leland Wilson means that Vivus has better things to do than getting into a pissing match with a Dow Jones company. Be grateful they published it, anyone reading it should know that they wouldn't have published it unless there was some basis to your complaint. BIG COMPANIES HATE TO ADMIT MISTAKES. Questions for the CPAs: How much is Vivus spending on advertising? So far they had the one-page targeted insert in JAMA, then, the targeted mailing of a video and dummy Muse to Primary Care Physicians (reported by Zebra), next, the Feb 1 direct-to-consumer campaign in print ads. (has anyone heard of any mention of TV ads?). I can't see all this costing less than $20 M. Is this capitalized (amortized over time), or is it expensed (charged to current quarter)? David

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