Sephora Selects Salesforce to Power Digital Shopping Experiences in Europe
markets.siliconinvestor.com
With Commerce Cloud, Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences, and geographic regions. And with Service Cloud, Sephora will be able to provide shoppers with more personalized and connected customer service experiences across every channel and touchpoint.
"To meet the expectations of today's shoppers, retailers must deliver customer experiences that are personalized, connected and fast," said Shelley Bransten, SVP, retail industry solutions at Salesforce. "With Commerce Cloud and Service Cloud, Sephora Europe will be able to grow and innovate at the speed of their consumer and build more personal and predictive shopping journeys for every single shopper." |
