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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen	3/15/2018 11:21:16 AM
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Amazon: The Making of a Giant Jeff Bezos founded Amazon in 1994 in his garage. From its roots as an online bookstore it has grown to be an empire valued at roughly $770 billion, behind only Apple and Alphabet in the U.S. While not all its ventures have succeeded, Amazon has been building its dominance in e-commerce across many categories, and now receives more than 40 cents of every dollar U.S. consumers spend online. The backbone of Amazon’s business is retail. Since its founding, the company has added over 30 store categories on its website selling hundreds of millions of products. In 2015, the company edged into physical retail by opening bookstores. Last year it bought Whole Foods, and this year it opened to the public Amazon Go, a cashierless convenience store. It has added product categoriesfrom electronics to household goods to furniture, upending new sectors with each expansion. Amazon is now the No. 2 U.S. apparel retailer after Walmart by gross merchandise value, according to Morgan Stanley, and it has branched out with myriad private-label clothing offerings. Grocery delivery is difficult and expensive — even for Amazon. Still, the company has continued to work on it. In 1999 the company invested $42.5 million in homegrocer.com, and in 2007 it started making deliveries in Seattle via its AmazonFresh. The company rolled that service out to more than 20 markets but cut back last year in some ZIP codes to re-evaluate its strategy after its acquisition of Whole Foods. *Read More* - $ The Wall Street Journal

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