Google's Cloud Boss Eyeing `Major Acquisition' to Get Ahead
Diane Greene lays out vision to challenge AWS, Microsoft; with new certification, Google aims for more government deals
Bloomberg | Mar 19, 2018
datacenterknowledge.com
Mark Bergen and Alex Barinka
(Bloomberg) -- When Diane Greene first joined Google in late 2015, her first task was to assemble the company’s disparate and often-wayward cloud projects and whip them into a real business.
Sales, marketing and engineering divisions didn’t work together well when pitching companies on Google’s internet-based computing power, storage and services. And some cloud offerings lacked proper credentials to sell to regulated sectors like the government and health care, a handicap in tackling rivals.
Related: Different Folks: Selling Google to the CIO
Now, the software veteran and Chief Executive Officer of Google Cloud said she’s done all that, declaring in an interview that there are no longer any "blocks" to selling to corporations and other large organizations. Now she’s prepared to make a big purchase to catch market leaders Amazon.com Inc. and Microsoft Corp. -- if the deal fits.
"We’re constantly on the lookout for a major acquisition," Greene said on Friday. "But, you know, it’s hard to find one that makes sense."
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Google reported in February that its cloud business hit $1 billion in quarterly revenue last year, its first substantial financial disclosure about the unit. Third in the market behind Amazon Web Services and Microsoft, Greene is confident that Google’s distinct security and machine-learning tools give it an edge. She also sees a gigantic market ahead: Greene estimates the current market at around $45 billion, with a ceiling of some $1 trillion.
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