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Strategies & Market Trends : Dino's Bar & Grill

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To: Goose94 who wrote (40037)	4/5/2018 7:22:00 AM
From: Goose94	Read Replies (1) of 203541

Tim Hortons: Corporate reputation of coffee-and-doughnut chain Tim Hortons has taken a significant hit, a survey by Leger finds. For just the second time in more than a decade, Tim Hortons Inc. is not among the top 10 companies or brands in terms of its reputation among consumers. Tim Hortons slipped to No. 50 from No. 4 last year, says the corporate reputation report. Tim Hortons came in 13th in 2013. The results come as Tim Hortons faces rising discontent from its franchisees about the management of the company and its heavy cost-cutting, which they have said is hurting the brand. More recently, the company has come under attack for the way some of its franchisees in Ontario responded to higher minimum wages by scaling back employee benefits. The franchisees countered that the company, acquired in late 2014 by Brazilian private equity firm 3G Capital, failed to help them deal with the steeper costs of higher wages. While Tim Hortons's overall sales are still climbing as the company opens more restaurants, its sales at existing stores dipped 0.1 per cent in 2017 compared with an increase of 2.5 per cent the previous year.

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