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Technology Stocks : WDC, NAND, NVM, enterprise storage systems, etc.
SNDK 200.32+2.2%Nov 21 9:30 AM EST
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To: bigchad who wrote (3608)4/11/2018 10:20:38 PM
From: Sam1 Recommendation

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If anyone wonders why enterprise data centers have been booming (and storage and memory along with them), this is why. Companies get major marketing/advertising advantages using them. Here is one brief case study.

Gap CEO Art Peck: Big data gives us major advantages over competitors
  • "Mad Money" host Jim Cramer sits down with The Gap Inc. President and CEO Art Peck after earnings for a glimpse at Gap's role in apparel retail.
  • Peck says that leveraging big data capabilities gives his company a leg up versus its rivals.
Elizabeth Gurdus | @lizzygurdus
Published 3 Hours Ago Updated 2 Hours Ago

As retailers turn their focus to reaching consumers in the most effective ways possible, big data is becoming a key tool for companies like The Gap, Inc., President and CEO Art Peck told CNBC.

"We've really been building back-end big data analytic capabilities now for a couple of years, and data is a huge asset for us," Peck said on Wednesday in an interview with " Mad Money" host Jim Cramer. "It's surprising to me that more people in our space aren't talking about it."

continues with video at cnbc.com
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