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Biotech / Medical : VISX
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To: John Binford, Jr. who wrote (382)1/14/1998 1:40:00 AM
From: yosid  Read Replies (2) of 1754
 
John and Pappy
Tell me if I am correct! I see a dilemma in trying to advertise refractive surgery through normal public channels. The problem is how does one put out mass advertising for people to avail themselves of this service, and not have a very conservative group of medical people come off like someone trying to market a new hairspray. I think some of the public reluctance to date is due to the lack of a fine-tuned marketing strategy. This whole Laser business would have made a great case study when I was taking grad courses a hundred years ago.
What do you think?
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