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Technology Stocks : Adobe (adbe) opinions

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From: JakeStraw	5/25/2018 2:00:25 PM
	1 Recommendation Recommended By Tobias Ekman of 3111

Why Adobe's Move Into E-Commerce Is a Big Deal fool.com Adobe says the acquisition expands the company's addressable market by $13 billion. Additionally, the tools Magento brings to the table will better allow Adobe to compete with Salesforce, which also offers marketing, sales, and service support for businesses. Salesforce acquired Demandware in 2016 for $2 billion to gain similar functionality to that provided by Magento. This acquisition also positions Adobe to compete with Shopify (NYSE:SHOP), particularly in the enterprise market served by Shopify Plus. Shopify provides easy-to-use templates for setting up an online store and tools to help customize the shopping experience for customers. Until now, Magento has primarily focused on small- to medium-sized businesses, but having Coca-Cola in its stable of customers shows the breadth of its offerings. This plugs a gap in Adobe's existing offerings, and the company will now be able to offer insight from the inception of marketing to the close of the purchase. For Adobe, this deal could be transformative.

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