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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum
GLD 414.47+0.7%Jan 9 4:00 PM EST

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From: elmatador6/6/2018 3:26:46 AM
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Astute Chinese firms pile in to sponsor World Cup 2018 amid Fifa fallout

Brands seize chance to push products after western firms pull out over bribery scandal


Westerners out
As western companies, including Sony, Johnson & Johnson and BP’s Castrol, have pulled out of sponsoring the tournament after the Fifa bribery and corruption scandal, Chinese firms have secured an unprecedented presence at Russia 2018.


Chinese in
Other unfamiliar names to get to grips with during the month-long tournament include: Vivo, a mobile phone firm producing China’s version of the iPhone at a fraction of the price; the TV and fridge maker Hisense; the electric scooter company Yadea; and Dalian Wanda, a conglomerate controlled by the multibillionaire Wang Jianlin

theguardian.com
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