BFGoodrich Tires Revs Up Customer Engagement with Salesforce
markets.siliconinvestor.com
BFGoodrich teamed up with Salesforce Success Cloud advisory services to consolidate its many data sources and systems on Salesforce Marketing Cloud, and create marketing journeys that are unique to each and every customer—whether they're a tire reseller or a highly engaged tire enthusiast. With Salesforce, BFGoodrich can now reach partners, resellers and consumers with personalized, connected customer experiences across email, mobile, social media and digital advertising.
"CRM and advertising used to be two different worlds, but with customers expecting higher levels of personalization across every brand touchpoint, it's critical that we bring our customer data together on one trusted CRM platform," said Scott Robbins, Digital Communications and Social Media Manager at BFGoodrich. "Salesforce allows us to use our first-party data to improve our ad targeting and personalization, resulting in better marketing ROI and a better overall experience for our customers." |
