DLB Dolby Laboratories Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : DLB Dolby Laboratories

DLB 64.93

-0.3%

10:33 AM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: A.J. Mullen who wrote (154)	7/25/2018 6:35:02 PM
From: Cooters	Read Replies (1) of 324

From the cinema side, read the interview a few posts back. They had an example where two screens in the same complex were showing the same movie. They charged $1 more for the Atmos experience. That one sold out before the other one. That is the investment theme here across the products. They become synonymous with the broader technology. Specific to 4K, Dolby Vision becomes synonymous with 4K. The interview Message 31715781 <snip> Do you believe people get the difference? Friedrich: I sincerely do. In Germany, a cinema owner wanted to find out the answer to this question with a simple experiment. He played a film in two screens in his multiplex, one with Atmos and the other without. He charged one more Euro for the Atmos screen, and was surprised to find out that this screen sold out first. Audiences do understand that it’s a higher value proposition. Exhibitors constantly tell us that audiences are asking them about Atmos.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next