| | | Autohome Inc. Announces Unaudited Second Quarter Ended June 30, 2018 Financial Results
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Second Quarter 2018 Operational Highlights
Mobile Traffic Leadership Continues: According to Quest Mobile, during the second quarter of 2018, the number of average daily unique visitors who accessed the Company's primary "Autohome" application reached 10.3 million, representing an increase of 54% compared to the second quarter of 2017, further solidifying the Company's dominant position among auto vertical applications in China.
Expanding Platform with Data-driven Professional Generated Content (PGC): The Company's automobile content platform continued to be the best-in-class with the number of professional content contributors increasing 25% sequentially, and the amount of content posted, including articles and videos, increasing 150% sequentially. Autohome is expanding collaboration with automakers, key opinion leaders (KOLs), professional experts, social media, etc. In addition, Autohome has further diversified its content production by launching nine columns, including celebrity talk show, gourmet on the road, animated car showcase, comedian car review, cars for HER, cars and culture, road music, industry opinion interview, and test drive.
Optimizing Used Car Transaction under C2B2C Model: The Company's recent US$100 million investment in TTP Car Inc. ("TTP") is aimed at accelerating the online transaction for used cars. The strategic investment in TTP will significantly drive the overall traffic, C2B automobile sourcing, dealer participation, and financing options for TTP. In addition, the Company has launched "Autohome Trusted Alliances" with qualified used car dealers to facilitate more precise matching and transactions for B2C business. The Company's respective strategic partnerships with TTP and the carefully selected high-quality offline dealers are a major milestone for the Company's C2B2C model execution in extending audience reach for better targeting, improving used cars sourcing and transparency, increasing sales leads generation and transaction services, as well as broadening the necessary financing support.
Mr. Min Lu, Chairman of the Board and Chief Executive Officer of Autohome, stated, "We are pleased to report solid second quarter results with continued revenue growth, which again exceeded our guidance. Our core media and leads generation businesses remain strong across all key metrics, including user numbers, brand recognition, user engagement, and automaker/dealer partnerships. In addition, our new businesses of auto financing and data products continued to demonstrate significant growth momentum in the first half of 2018. The differentiated value propositions of our core and new service offerings are key to attracting and engaging a large user base and providing automakers and dealers with innovative and cost-efficient marketing solutions. We will continue our efforts to stay at the forefront of advanced technology and innovative solutions, fueling continued growth and further solidifying our competitive strengths."
Mr. Jun Zou, Chief Financial Officer, added, "We are delighted to report continued excellent progress of our core and new business initiatives, which resulted in solid revenue growth momentum, consistent market share gains, high profitability and a strong balance sheet. Given the continued demand for our core and new offerings, including media, leads generation, auto financing, and data products, we are confident in Autohome's leading brand position and our strategic endeavors to further monetize these four business pillars within China's tremendous automobile market." |
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