NEWS Newriders Inc. Solidifies Deal With Paisano    Publications, Hires Investment Banker To Assist    in Financing
     Business Wire - January 15, 1998 06:16
     %NEWRIDERS NWRD ICII %CALIFORNIA %PUBLISHING    %RESTAURANTS %MANAGEMENT %CHANGES %MERGERS %ACQ V%BW    P%BW 
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     NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Jan. 15, 1998--Newriders, Inc.,    operator of two Easyriders Cafes, has signed a binding letter of intent to acquire    privately held Paisano Publications, Inc. and subsidiaries, based in Agoura, Calif.,    for a combination of stock and cash. Paisano is the publisher of Easyriders    Magazine and several other motorcycle lifestyle magazines, and is the franchisor    for motorcycle shops, apparel stores and cafes using the Easyriders name.    Newriders, Inc. will change its name to Easyriders, Inc. upon closing, which is    expected to occur by the end of the first quarter of 1998. The purchase price was    not disclosed. 
     In order to facilitate the acquisition and increase shareholder value, four of    Newriders' major shareholders have agreed to contribute a majority of their shares    back to the company. These shares will be used to fund the stock portion of the    purchase price, resulting in a significant increase in book value for all    shareholders. 
     Paisano, which was founded in 1970, has annual revenues of approximately $38    million. Joe Teresi, founder and chairman, will become a substantial shareholder    of Newriders, Inc., and will join the company's board of directors. He has also    agreed to remain as publisher of Paisano Publications. 
     Newriders also announced that they have retained Imperial Capital, LLC., a    subsidiary of Imperial Credit Industries (Nasdaq: ICII) as its investment banker and    financial advisor in this transaction. Imperial Capital, formerly Dabney-Resnick    Imperial, is a full service investment bank with extensive experience in raising    institutional debt and equity capital for middle market companies in diverse    industries. 
     John Martin, Chairman of Newriders, said, "I am very grateful to the four founding    shareholders for their contribution to this transaction. It is a great day for the    shareholders of Newriders. Paisano is a world class company, and I am looking    forward to working with Joe Teresi and Bill Prather, our chief executive officer, to    expand the business and to put Easyriders everywhere. Easyriders is a great    brand name, and we see tremendous opportunities for franchising, events, cafes,    motorcycle shops and apparel stores." 
     Joe Teresi, Chairman of Paisano commented, "I have been looking for some time    for the right combination of management and experience to help take Paisano to    the next level, and I think Newriders has that right combination. I am very    enthusiastic about what we will be able to accomplish together, and am looking    forward to working with John Martin and his team." 
     The following important factors may affect Newriders' actual results and could    cause such results to differ materially from the forward-looking statements made    by or on behalf of Newriders and/or Paisano Publications. Such factors include,    but are not limited to, changing market conditions, the impact of competitive    products and pricing, regulatory delays, availability of financing and other risks    detailed from time to time in Newriders' Security and Exchange Commission    filings. 
     Newriders is publicly traded on the Nasdaq Bulletin Board under the symbol    NWRD. 
        CONTACT:  Newriders Inc.                  Bill Nordstrom, 714/718-4630                     or                  Paine & Associates                  David Paine, 714/755-0400
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