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Strategies & Market Trends : John Pitera's Market Laboratory
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John Pitera
To: robert b furman who wrote (21245)8/23/2018 3:28:12 AM
From: elmatador1 Recommendation  Read Replies (1) of 33421
 
Scale up is a bitch.
One thing is to make a prototype and launch low scale.

If we concentrate all brain power into a single endeavour, we can do wonders,

But to make 100s of thousands of it is very difficult.

Something like a electric car is not like a new toothpaste or beer that the maker get the recipe right people like the taste, the marketing men launch it and industry produce tons of it.

The electric car has to be produced not like the internal combustion engine beasts we have had for the decades. These, had 100+ years to iron out all the glitches across the supply chain. From design to market and sell to repairs.

Electric cars have yo be produced like electrical appliances: Airconditioners, refirgerators or washing machines.
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