Align Technology Expands Use of Salesforce, Leveraging Einstein Analytics to Drive Continued Innovation and Enhanced Customer Experiences with Invisalign® Treatment
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"The democratization of app development is driving a shift toward more personalized, predictive experiences across every touchpoint," said Shannon Duffy, senior vice president, product marketing, Salesforce Lightning Platform. "With Salesforce, Align has put the right foundation in place to take its business to the next level with AI-driven insights and experiences."
To maximize the benefits of its Salesforce investment, Align also leverages Success Cloud, Salesforce advisory services. This includes one-on-one advanced accelerators with Salesforce experts to map out metrics and KPIs, adoption strategies and more, ensuring Align effectively tracks toward its goals and sees business results faster. |
