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From: JakeStraw	9/20/2018 9:59:06 AM
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Cathay Pacific Takes Flight With Salesforce To Boost Digital Transformation markets.siliconinvestor.com With the addition of Marketing Cloud, Cathay Pacific will focus on three key areas: acquiring new customers, personalizing all touch-points along the traveler's journey and getting a complete 360-degree view of the members of its Marco Polo loyalty program. Cathay Pacific's digital transformation is led by a vision that recognizes and caters to the evolving needs of its customers in order to increase its competitiveness in the airline industry. "Expanding our relationship with Salesforce was a very easy decision to make. By adding Marketing Cloud, we enrich the understanding of our customers through enhanced engagement across channels and devices," said Paul Loo, Chief Customer and Commercial Officer at Cathay Pacific. "The airline and travel industry is being disrupted, and we need to be ready for the customer of the future—the digital natives and those with a digitally-savvy mindset and accompanying expectations."

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