Pacers Sports & Entertainment Teams Up with Salesforce to Create the 'Ultimate Indiana Pacers Fan Experience'
markets.siliconinvestor.com;
PS&E is deploying Salesforce DMP, Social Studio and Ad Studio with its use of Marketing Cloud. This will enable PS&E to understand customers' unique behaviors and preferences throughout the entire fan experience, and segment audiences to more precisely engage fans with relevant content, information and offers across social media and digital advertising. In addition, PS&E is deploying Einstein Analytics, which uses artificial intelligence to analyze data and automatically surface customer insights and recommendations that will enable the organization to make data-driven decisions and predict future trends. As a result, PS&E will be able to engage new fans on social media, email personalized content leading up to games, and push real-time offers during games through the Pacers mobile app.
PS&E is increasing its use of Service Cloud to transform customer experiences and deliver intelligent service across every digital touchpoint. For example, if a fan tweets about an issue while attending a game, a customer service representative will be notified so they can resolve the issue in real time. In addition, PS&E is adding Service Cloud Einstein, which applies artificial intelligence to make it easier for its customer service representatives to resolve issues quickly and accurately, with automated triage and routing, and next-step recommendations.
PS&E will use MuleSoft Anypoint Platform™ to connect fan data across its various systems in an application network and provide actionable insights that can be used to optimize the fan experience. With MuleSoft, the organization will be able to change and innovate faster based on the demands of its fans and the professional sports market as a whole. |
