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Technology Stocks : Off Topic (Every Day Technology)

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From: TimF9/20/2018 4:45:38 PM
   of 1560
 
Latest Windows 10 Build Interrupts Firefox and Chrome Installations
Desperate to get more people using Edge as their web browser, Microsoft is experimenting with interrupting the installation of Firefox or Chrome to remind you Edge is already available to use. Expect lots of user frustration if this makes it through testing.

By Matthew Humphries
September 12, 2018

In my opinion, the operating system you choose to run should remain independent of the software you choose to install, but Microsoft clearly disagrees with that view based on a new tweak to Windows 10. In the latest Insider build (1809) of the OS, Microsoft has started interrupting installations of the Firefox and Chrome web browsers.

As Ghacks reports, triggering the installation of Firefox or Chrome will see a screen pop up reminding users that Microsoft Edge is already available to use. Not only that, but it's apparently "the safer, faster browser for Windows 10." You are then presented with three options: open Microsoft Edge (and thus cancel the installation), continue installing an alternative browser as you intended, or access settings so this annoying pop-up doesn't appear again.



That third option to adjust settings is just another distraction from what you were trying to do, and overall this is very poor form from Microsoft. This is no way to encourage more users to start using Edge. To do that requires focusing on making Edge better than the alternatives and marketing it as such. Interrupting installations only frustrates and angers the end user as well as negatively impacting trust.
Microsoft already triggers a milder form of this behavior in Windows 10 when you attempt to set another browser as default. That's annoying enough, especially as the options presented are setup to confuse and hope the user fails in changing the default. As this is just an Insider build, we can only hope the interruption doesn't make it through testing and into the main branch.

pcmag.com
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