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Non-Tech : Stars Group

TSG 27.31

0.0%

May 5 5:00 PM EST

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From: JakeStraw	9/27/2018 12:54:47 PM
	of 13

The Stars Group is the largest online poker company in the world, best known for its PokerStars and Full Tilt brands. The company also boasts one of the fastest growing online casinos and sportsbooks — it brought in revenue of more than $420 million in just four years. As the world’s largest economy shifts toward legalized sports betting, this number could soar well into the billions. TSG’s dominance in the poker industry is one of its most compelling factors. Why? Loyalty. A gambler who is already comfortable with the company and technology behind PokerStars and Full Tilt is likely to stay with it, which makes it crucial as the company expands further into sports betting. The Stars Group’s brands are well known and established, which tells us that the cross-selling of poker and sports betting will be seamless with current customers. This loyalty factor combined with the sheer size of TSG puts it in a dominant position in the sports betting industry. I also like that the company recently announced two big mergers. The first was an 80% stake in CrownBet and William Hill Australia, which made it the third largest bookmaker in Australia and a major player in the world’s second largest online gaming market. Second, the company made a move into the world’s largest online gaming market — the UK — when it purchased Sky Betting & Gaming. TSG is an established leader in online poker and in a very attractive position. The new frontier in sports gambling in the U.S. significantly boosts its potential, and I see big upside in the years ahead. finance.yahoo.com

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