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Strategies & Market Trends : Roger's 1998 Short Picks

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To: GLENN TRIEFF who wrote (768)1/15/1998 8:22:00 PM
From: Roger A. Babb  Read Replies (1) of 18691
 
Glenn, if AMZN continues to go up, I will do one of the following:

1. Re-evaluate the stock to see if I have missed something. Bail out if it seems to be earning its valuation.

2. Otherwise, short more.

Sure it is inexpensive for AMZN to sell books over the Internet, I just don't think they will ever sell enough to justify the current price. Very few books are bought except by people browsing at book stores and looking at the book. And price is not a big factor in those purchase decisions. I don't expect AMZN to change that.
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