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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen	10/3/2018 11:46:00 AM
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Apple Watch Series 4 to Drive Strong Upgrade Cycle When I first saw the new Apple Watch presented at the Steve Jobs’ Theater I immediately said it would drive a strong upgrade cycle, and now we, at Creative Strategies, have brand new data from a study we conducted across 366 current Apple Watch owners in the US the week leading up to in store availability. The study was an international one that cut across several geographies touching a total of 557 consumers. For this article, I will focus on the US data only. Our panelists were self-proclaimed early adopters of technology with 64% of them owning an iPhone X. Eighty-Four percent of the people who answered our online questionnaire were men, very much in line with the average composition of the early tech adopter profile. . . . . Probably the most fascinating finding of this study is to see how entrenched in the ecosystem Apple Watch users are. While many could see Apple Watch as an accessory, I firmly believe that users who are looking at it as an essential tool to manage their day and their ecosystem of devices and services are the ones who get the most return on investment. Not surprisingly, multi device ownership across the panel is quite high: 88% owned an Apple TV, 75% owned Air Pods, 71% owned a MacBook Pro, 67% owned an iPad Pro, 44% owned an HomePod. *Read More $ TechPinions*

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