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To: Thomas Palakeel who wrote (4031)	1/16/1998 1:21:00 PM
From: Robert Utne	Read Replies (2) of 6570

Broadcasters climbing aboard: WASHINGTON, Jan. 16 /PRNewswire/ -- Harris Corporation (NYSE: HRS) today told the President's Advisory Committee on Digital Television (DTV) that broadcasters are on track to meet the planned DTV rollout schedule, and are increasingly optimistic about funding the conversion to DTV. Bruce Allan, vice president and general manager of Harris' Broadcast Division, told the committee this morning that a recent Harris survey of 400 broadcasting executives indicates they are planning to meet and in some cases exceed the planned rollout schedule for DTV. Allan also discussed additional findings that show the vast majority of broadcasters feel they can afford the conversion costs. "We're very encouraged that things are on schedule," said Mr. Allan. "We do not foresee any major issues that would preclude a timely rollout of digital television." Study Findings: * 93% felt they were very likely or somewhat likely to convert within five years. * 66% felt they could afford the conversion, compared with 42% in a survey conducted for Harris last year. * 83% hope the conversion will become a reality, up from 72% in last year's survey. * While 44% said they have yet to define the mix between HDTV and other digital services, 23% said that they expect to use the digital channel primarily for HDTV and 33% said they expect to use it primarily to deliver multiple standard-definition programming. * 76% felt keeping digital receiver prices low was the most important factor in consumer acceptance of digital television. Mr. Allan's testimony is part of the ongoing research being done by the advisory panel as it scrutinizes the DTV rollout in the United States, as well as the technical and cost issues involved in the transmission of digital signals. The committee was created in March of last year to study and make recommendations on the public interest responsibilities of broadcasters converting to DTV. SOURCE Harris Corporation -----------------------------

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