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Technology Stocks : Netflix (NFLX) and the Streaming Wars
NFLX 1,103+0.6%Nov 7 3:59 PM EST
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From: JakeStraw11/14/2018 12:33:23 PM
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Netflix is testing a mobile-only subscription to make its service more affordable
techcrunch.com
CEO Reed Hastings told Bloomberg last week that the company would test lower-priced packages and it hasn’t taken long for those experiments to come to light. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. That’s half the price of the company’s next cheapest package — ‘Basic’ — which retails for RM33, or around $7.90, per month in Malaysia.

The move makes sense for Netflix. While it has added plenty of international users — those outside of the U.S. represent 79 million of its total base of 137 million customers — I have argued in the past that it is missing out on even more customers because its rigid pricing is too expensive in many parts of the world. Indeed, to prove that point, a number of rivals in Asia price their services more aggressively.
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