| RMHB - Forget THC! Cannabidiol (CBD) Is the Marijuana Industry's Moneymaker                                 The CBD market could offer a compound annual growth rate of 147% through 2022.
 
 
 
 
 Sean Williams
 ( TMFUltraLong)
 
 
 Nov 24, 2018 at 9:06AM
 
 
 
 Ready or not, legal  marijuana is taking North America by storm. Even though the U.S. federal  government has held firm on marijuana as a Schedule I drug (i.e.,  entirely illegal, prone to abuse, and not recognized as having any  medical benefits), we've nevertheless witnessed 32 states legalize  medical weed in some capacity. To our south, Mexico legalized medical  pot in the summer of 2017 and is now strongly considering legalizing  adult-use weed. And to our north, on Oct. 17, Canada became the first  industrialized country in the world to  give the green light to recreational cannabis.
 
 According to investment firm Cowen Group, which has been one of the most optimistic Wall Street firms on the outlook for global cannabis, the industry could  hit $75 billion in annual sales by 2030. This pie-in-the-sky sales figure is a big reason behind the lofty valuations of most marijuana stocks.
 
 
 
  Image source: Getty Images. 
 
 But what investors may not realize is that not all cannabis is  created equally. Just as no two marijuana stocks are the same, neither  are the prospects for different cannabis products. Whereas the world is  eyeing sales of dried cannabis flower that's rich with  tetrahydrocannabinol (THC), the cannabinoid responsible for getting a  user "high," I believe it's the other important cannabinoid known as  cannabidiol (CBD) that'll ultimately be the big moneymaker for pot  stocks.
 
 CBD is where the big money is Cannabidiol, like THC, comes from the cannabis plant (although CBD  can also be found in abundance via hemp). However, CBD doesn't get a  user high. Rather, it's best known for its perceived medical benefits.
 
 For example, GW Pharmaceuticals ( NASDAQ:GWPH) earlier this year became the first drug developer to have the U.S. Food and Drug Administration  approve a cannabis-derived therapy.  Epidiolex, as it's known, is an oral CBD-based medicine that's designed  to treat two rare forms of childhood-onset epilepsy. In clinical  trials, GW Pharmaceuticals' lead drug wound up significantly reducing  seizure frequency from baseline relative to a placebo. Eventual sales of  GW Pharmaceuticals' top drug may top $500 million annually, but that  will, of course, depend on insurer coverage and the willingness of  physicians to prescribe Epidiolex.
 
 
 The thing is, CBD isn't just limited to cannabinoid-based drugmakers.  Marijuana growers can incorporate CBD into oils, capsules, pills,  vapes, infused beverages, edibles, and pretty much any alternative form  of consumption you can think of. It's worth noting, though, that with  the exception of oils,  alternative forms of consumption are currently illegal in Canada. However, Parliament is widely expected to discuss and approve new consumption options by next summer.
 
 
 
  Image source: Getty Images. 
 
 According to the Brightfield Group, a cannabis analytics firm, the  CBD market is on track to generate $591 million in sales in 2018.  However, by 2022, hemp-CBD sales are projected to reach... drumroll...  $22 billion. For you math-phobes out there, this represents a compound  annual growth rate of 147% over the next four years.
 
 What's more, CBD-rich products tend to be a considerably  higher-margin item than traditional dried cannabis flower. Though  focused on a smaller group of consumers than dried flower, CBD products  have little in the way of pricing pressures or oversupply concerns.
 
 These pot stocks are focusing on CBD products  In other words, marijuana stocks that incorporate CBD products into  their portfolios have a much better opportunity to improve their  operating margins over the long run, as well as avoid any pricing  pressures caused by an oversupply of dried flower.
 
 
 Not surprisingly, one such company that's made a concerted effort to develop alternative products is Aurora Cannabis ( NYSE:ACB), the projected top dog in peak production. Once its acquisition of ICC Labs  is complete, Aurora Cannabis could be on track for 700,000 kilograms of  peak annual output. However, Aurora's acquisition of Saskatchewan-based  CanniMed Therapeutics brings into the fold an oils processing facility  with a design capacity of  720,000 liters of annual oil production. It's also partnered with Capcium -- and allowed Capcium to  set up shop at its Aurora Vie facility -- to produce softgel capsules. These softgels could be pivotal in pushing Aurora's margins higher in the years that lie ahead.
 
 
 
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