Another article about CREAF's DVD sales. Sorry, this article is as
of Nov. 5. and little outdated, but something to be considered for
upcoming earnings announcement.
Singapore: Creative Tech DVD Sales Better
Than Expected
SINGAPORE -- Singapore's multi-media peripheral maker Creative
Technology Ltd. (CREAF) said Wednesday that sales of its personal
computer digital video discs have been better than expected.
Creative has been shipping a six-figure digit of PC-DVD units per month
since March, when the first shipment was made, said Mary Rachel Yee,
the group's public relations manager. She declined to disclose exact
figures.
Creative's worldwide orders have exceeded their supplies, Yee said.
'Demand has outstripped supply,' she said.
The group has tried to overcome the shortage by allocating their supplies
to customers.
Yee said that the group was surprised by the strong demand for their
PC-DVDs, especially from Europe.
DVD is a high density compact disc standard used for storing large
amounts of digital video and audio data, with the ability to contain the
same amount of information as 26 CD-ROMS.
Creative's Yee suggested that sales of the group's PC-DVD drives may
improve next year.
U.S. research company Dataquest has forecast that one million DVDs are
expected to be sold by the end of this year, and sales are projected to rise
to 8.2 million by 1998 and to top 10 million by 1999.
'This uncaptured market presents a great opportunity for Creative,' the
group said.
Creative's PC-DVD drive is currently touted as providing the best value
for money at US$379.
Creative's shares on the Stock Exchange of Singapore ended unchanged
Wednesday at S$41.50 on volume of 93,650 shares. |
