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From: Paul H. Christiansen	1/21/2019 11:00:47 AM
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How Political Content Fills the Void Left by Micro-Targeting What if in the near future inequality continues to rise and the most valuable reason to advertise to many people becomes to seek their votes rather than their dollars? This was the fascinating question that my friend and collaborator Andrew Kortina posed over dinner recently, and I think it is an important question to consider seriously. It is pretty clear that the transition from mass media to the micro-targeting of the internet is changing not only how products are advertised, but what products are being created and for which audiences. At the same time, as inequality grows, there seems to be a strong argument to be made that the value of the attention of those with less disposable income is declining—and that the lowest- common-denominator buyers ultimately are politicians attempting to buy support and votes with increasingly extreme and inexpensive rhetoric. *Read More $ The Information*

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