Me drink ?
LOL
Wanna fix my drive way ?
E-commerce Beats Projections
98/01/16 12:00 AM ET
E-commerce celebrated an historic first, in early November, 1997, when cosmonauts onboard the MIR space station purchased two Gateway (GTW) computer systems marking the expansion of Internet-based e-commerce to space. On Earth, Thanksgiving marked the start of the online buying season. According to Paul Graham of Viaweb, his customers' e-commerce sites' daily sales doubled from $55,000 before to $110,000 a day during the three weeks following the
holiday. In the first week of December, Dell Computer (DELL) reported several days with web sales of $6 million, up from an average of $3 million/day in 3Q97, $2 million in 2Q97 and $1 million in 1Q97. About 6% of consumers plan to buy gifts online in 1997, according to American Express (AMEX), about the same as the NetRatings survey. In the US, some 28% to 30% of Web users or 12 to 13 million people have now made online purchases.
The Consumer Online Usage Study by Simmons Market Research Bureau, similarly found some 11.9 million people have made an online purchase in the last twelve months, averaging $800 per year or some $9.52 billion in total spending. This is 87% higher than IntelliQuest's finding of $5.1 billion annualized rate of spending in 2Q97 and almost 6 times the $1.6 billion spending of 2Q96. Projections for 1997 consumer online spending by Yankee Group ($2.74
billion), Jupiter Communications ($2.6 billion) and Forrester Research ($ 2.4 billion) underestimate online spending. |
