Tom.. Stone update. Not new but interesting.
Stone offers new Chinese software
Stone Rich Sight Information Tech Co Ltd, one of China's leading computer companies,
recently pushed two new software products onto the Beijing market.
Rich Win 97 for Windows 95 and RichWin 97 for the Internet are designed to build up a
powerful Chinese support environment for the Windows operation system and Internet users
with up-to-date technology. Brand-new functions of "On-line Translate," "Rich Dictionary,"
"Rich Dial" and "Rich Mail" are installed into the two new products to sharpen their competitive
edge. Rich Sight employs a new marketing strategy this time. Original Rich Win buyers are
offered exceptional prices much lower than the market prices, including OEM buyers. RichWin
97 for Windows 95 and RichWin 97 or the Internet make part of a popular series of software
programs for the RichWin Chinese Language Overlay Platform that Rich Sight has been
developing.
Before the introduction of the Chinese Language Overlay Platform, localization of the operating
system had been the chief solution to the application of foreign software in Chin where English
remains an obstacle to a number of computer users. Rich Sight, founded three years ago, has
always been looking for software that touches the innermost layer of the problem and caters to
a cross-platform and multi-language operation.
And RichWin, different from the Chinese versions of overseas software, emerged as a
breakthrough in this field. The series turned out to be remarkably successful by winning 90 percent of the market of Chinese platform pre-loaded software, 45 percent of the retail market, 90 percent of ISP market, 80 percent of handwriting recognition market and 60 percent of electronic communications hardware producers.
(10/15/97)
IMO, those are pretty darn good market penetration numbers! Granted,
even I believe they will face more competition as the market expands.
But, as Microsoft has proven in the U.S., getting the public accustomed to using your product initially is an almost perpetual
market advantage.
Doug |
