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Strategies & Market Trends : Dividend investing for retirement

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To: Maurice H. Norcott who wrote (30654)2/7/2019 3:20:54 PM
From: Kip S  Read Replies (3) of 34328
 
Maurice, I think SCHD is a great holding and will almost certainly be the first dividend ETF I buy, if I buy any. You said you added more, though. It's current yield is 2.88%, by my calculation, though that is historical. Maybe 3.05% forward yield. Yet when I mentioned MMM's dividend raise and 2.87% yield, you said it was too rich for you (I took that to mean too highly priced or too low yielding.)

What parameters make SCHD something you find attractive and MMM too rich? MMM is sixth largest holding in SCHD, BTW. This is a serious question--I'd like to know.
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