Legal Weed Gets a Luxury Makeover
The high-end retailer Barneys New York is inviting a very, very select clientele to celebrate cannabis culture.
AMANDA MULL
8:00 AM ET
theatlantic.com
Excerpt:
..The High End, which Barneys describes as a “luxury cannabis lifestyle and wellness concept shop” in its press materials, will make its debut in March at the company’s Beverly Hills location. When it arrives, it will be lovely: Renderings show it as a nook filled with marble surfaces and green (get it?) accents, with glass displays, a metallic sales counter, and a seating area. It looks like an environment made for chic Instagrams, and the store hopes it will be.
Barneys had to nudge some of its vendors in the direction of cannabis in order to find properly high-end products to stock. “Instead of just taking product from the existing world, it came from partnering and customizing and making new things that don’t exist,” says the company’s creative director, Matthew Mazzucca. The results are a $1,475 grinder rendered in sterling silver, French-made rolling papers from organic hemp, and hand-blown glass pipes... |
