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Monday January 19, 11:57 am Eastern Time
Company Press Release
SOURCE: ADSmart Corporation
ADSmart and Engage Technologies Announce Alliance to
Provide 'Next Generation' Targeting and Analysis for
Advertisers and Direct Marketers
Partnership Optimizes One-to-One Marketing and Technology Synergies of
CMG Affiliate Companies
ANDOVER, Mass., Jan. 19 /PRNewswire/ -- ADSmart Network and fellow CMG-Internet
Group Company Engage Technologies today announced the formation of a strategic partnership to
deliver online advertisers and direct marketers an unparalleled level of targeting and user information.
Under the new relationship, Engage Technologies' suite of profiling tools, working in combination
with ADSmart's context-sensitive targeting expertise, will provide advertisers with powerful
demographic and behavioral data about visitors from some of the Web's leading site destinations.
ADSmart currently operates one of the Internet's leading advertising networks, spanning more than
90 sites and reaching 9 million unique viewers each month. Engage Technologies' interactive
marketing tools and services deliver real-time access to knowledge about the interests and web
usage patterns of site visitors to high-volume Web sites. In combination, this value-added service
will enable ADSmart to deliver unprecedented one-to-one marketing opportunities for online
advertisers.
A key component of the companies' newly combined capabilities, dubbed ''first-time relevance,''
allows participating sites to serve pertinent advertising or commerce content to even a first-time
visitor, based on that visitor's larger web experience within the ''Engage-Enabled'' community. Using
the Engage Technologies' behavior-based, anonymous profiles, an historic and multi-site view of
each user's interests, and experiences is built up over time.
This not only allows ADSmart to give advertisers the number of unique viewers for a given
campaign, but also a report on the types of content they have traditionally been interested in based
on their visits to other web sites providing clickstream data. Because the profiling tools retain
anonymous records of a users' Internet traffic patterns, the privacy of individual users is protected.
Some of the Web's most trafficked sites are currently ''Engage-Enabled,'' including Lycos and
Planet Direct with even more partners to be announced shortly. When combined with the users of
sites within the ADSmart Network, advertisers will have the benefit of a marketing database which
will quickly rise to 10 million Internet users or more -- one of the largest such databases of its kind.
The ADSmart/Engage relationship will also provide rich post-buy analysis and reporting of viewers
who visit enabled sites -- as well as the ad campaigns, they respond to -- potentially identifying new
markets or validating existing audience characteristics. Identifying the interests of campaign viewers
allows advertisers to tailor programs specifically for those audiences increasing the effectiveness and
return on investment for advertisers. In the near future, ADSmart will provide audience selection
based on the individual profile of a unique viewer, so that advertisers can select exactly the profiles
of their desired audience.
''The Engage tools offer a real complement to our existing service offerings, and ADSmart is
uniquely positioned to deliver this enhanced targeting since each site in our network is already
individually classified into hundreds of separate, market-relevant content categories. With this
partnership we are providing the one-to-one brand marketing capability that has long been the
promise of the Web, but has yet to be delivered by any of the current technologies available. Most
importantly, this is a crucial next step in delivering the type of behavioral data national advertisers
have come to expect from the traditional print and broadcast mediums,'' said Neil Versen, vice
president of sales and marketing for ADSmart.''
About ADSmart
The ADSmart Network (http://www.adsmart.net) is comprised of more than 90 web sites which
provides advertisers and agencies with a large marketplace of highly targeted sites and varied
audiences, ADSmart's in-house planning team, online planning tools and personalized account
services make it easy to plan and buy Internet advertising while significantly increasing the
effectiveness of advertising campaigns. ADSmart is the only Internet advertising network that offers
its own guaranteed program of service, known as ASAP -- Advertising Services Accountability
Program. ADSmart is headquartered in Andover, MA with offices in New York and San Francisco.
About Engage Technologies
Engage Technologies, Inc., a wholly owned subsidiary of CMG Information Services, Inc., provides
industry-leading, enterprise-class software solutions that enable companies to individually distinguish,
understand and interact with anonymous prospects and customers in one-to-one marketing, sales
and service relationships via the Web. More information about the company can be found at
http.//www.engagetech.com.
About CMG Information Services
CMG Information Services, Inc. (Nasdaq: CMGI - news; cmgi.com) invests in and
integrates advanced Internet, interactive media, and database management technologies. The CMG
Internet Group is made up of six majority- owned subsidiary companies including: Engage
Technologies, ADSmart, Planet Direct, NaviSite Internet Services, InfoMation, and The Password.
CMG also includes CMG Direct and SalesLink as majority-owned subsidiaries in the direct
marketing and fulfillment arena.
In addition to the CMG Internet Group, the Company's CMG @Ventures investment and
development affiliate has significant interests in Lycos, Inc. (Nasdaq: LCOS - news), Blaxxun,
Vicinity, GeoCities, Parable LLC, Reel.com, PlanetAll, KOZ, Silknet, Chemdex, Speech Machines,
and Softway Systems. Both Microsoft and Intel hold minority positions in CMG Information
Services. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810.
Telephone: 978-684-3600, Fax: 978-684-3674. Additional information is available on the
Company's web site, cmgi.com.
SOURCE: ADSmart Corporation
More Quotes
and News:
CMG Information Services Inc (Nasdaq:CMGI - news)
Lycos Inc (Nasdaq:LCOS - news)
Related News Categories: ISDEX, advertising, computers, internet
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