Salesforce announced today it’s buying another company built on its platform. This time it’s MapAnything, which, as the name implies, helps companies build location-based workflows, something that could come in handy for sales or service calls.
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It was a logical acquisition on many levels. In addition to being built on the Salesforce platform, the product was sold through the Salesforce AppExchange, and over the years MapAnything has been a Salesforce SI Partner, an ISV Premier Partner, according the company.
“Salesforce’s pending acquisition of MapAnything comes at a critical time for brands. Customer Experience is rapidly overtaking price as the leading reason companies win in the market. Leading companies like MillerCoors, Michelin, Unilever, Synchrony Financial and Mohawk Industries have all seen how location-enabled field sales and service professionals can focus on the right activities against the right customers, improving their productivity, and allowing them to provide value in every interaction,” company co-founder and CEO John Stewart wrote in a blog post announcing the deal.
MapAnything boasts 1,900 customers in total, and that is likely to grow substantially once it officially becomes part of the Salesforce family later this year. |
