Projectavision Reports Strong Response AtCES Show; Unique Point-of-sale Presentation for Dealers Unveiled
January 20, 1998 02:23 PM
NEW YORK--(BUSINESS WIRE)--Jan. 20, 1998--Projectavision, Inc. PJTV today reported a highly positive response to the
company's Digital Home Theater (TM) unit from dealers and retailers attending the 1998 International CES Show.
Projectavision also unveiled a unique, attention-getting multimedia point-of-sale presentation that will help authorized dealers communicate
the benefits of Projectavision, and the quality of service they provide to their customers. Customized for each participating dealer, the
CD-ROM presentation for dealers' showrooms provides an engaging demonstration that highlights the unique features of Digital Home
Theater (TM), explains the innovative technology, and enables customers to get a glimpse of the unit's superior display.
"We are very pleased by the positive response Digital Home Theater received at the show in Las Vegas," said Martin Holleran, chief
executive officer of Projectavision. "We generated several thousand new sales leads from dealers and retailers both at our own booth and at
the Texas Instruments booth where the unit was showcased along with other products using TI's Digital Light Processing (TM) technology.
We also signed up a number of new dealers, and launched an exciting custom CD-ROM presentation program that will help our dealers
showcase Projectavision and differentiate themselves in a crowded retail market. We believe this is the first time a manufacturer has offered
its dealer partners this type of customized multimedia sales tool."
A number of Digital Home Theater (tm) dealers offered similarly upbeat assessments of the response the unit generated. "I have seen
Projectavision at two previous shows, and the unit looked better than I've ever seen it at CES," said Peter Horvath, general manager of
Systems Design Group in Redondo Beach, California. "The unit delivered a really bright, cohesive picture like you see at the movies, and
people really liked the fact that it has a smooth image without any pixels. My customers would prefer to stay at home with a big screen
projector than to deal with crowds at the movies. That's why I'm selling more Digital Home Theater units than any other projector."
According to Bjorn Dybdahl, owner of Bjorn's Audio Video Store in San Antonio, Texas, many dealers at the show discovered a new sales
opportunity with Projectavision - the business market. "The unit did a great job displaying data in business presentations and surfing the
Internet, and I think that opened a lot of our eyes to the opportunity that exists with business and boardroom applications in local markets.
We have already started advertising the product to the businesses in our area," Dybdahl said.
Digital Home Theater (TM) is the first 100% digital projection unit that combines a large front or rear screen VGA or SVGA computer
display, a 60-inch rear projection television and removable front projector that projects beyond 240" diagonally. It is the first consumer
product to utilize Texas Instruments' two-chip Digital Light Processing (TM) (DLP) (TM) technology that produces a crisp, flicker free
image with no distortion or loss of brightness when viewed from almost any angle. DLP (TM) employs an advanced microchip that allows
both video and computer-generated images to be reflected with their full color spectrum intact.
Projectavision's Digital Home Theater (TM), which retails for $10,000, and SOLO-1 (TM), the front projector unit which is available
separately for $8,000, are sold at leading electronics retailers. For more information, call customer service at 1-888-559-7588, visit
Projectavision's web site at www.projectavision.com.
Projectavision, Inc. is a New York-based company that is in the business of developing and marketing technology innovations in the
electronic display and information industry.
This foregoing press release contains foreword looking statements, including statements regarding, among other items, the timing of the
introduction of certain of Projectavision's products. These forward looking statements are based largely on the Company's expectations and
subject to a number of risks and uncertainties, certain of which are beyond the company's control. Actual results could differ materially from
these forward looking statements as a result of a variety of factors including, among others, Texas Instruments' production schedule,
availability of component parts, and issues related to optics, and This foregoing press release contains forward looking statements, including
statements regarding, among prevailing economic conditions as they effect the consumer electronics industry in general. In light of these risks
and uncertainties, there can be no assurance that the forward looking statements contained in this press release will in fact transpire or prove
to be accurate. |
