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Biotech / Medical : anika research(anik)

ANIK 9.740

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Nov 6 3:59 PM EST

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To: Eduardo Canto who wrote (92)	1/20/1998 6:27:00 PM
From: John McCarthy	Read Replies (3) of 328

Eduardo - It will really be BMY vs RPR. And RPR has no presense in the market there - thats why I posted the note. It will boil down to this - (1) The Canadians know Synvisc last for 6+ months. (2) So will OV. No product differentiation, so .... (3) Synvisc is in the Universities there - they even offer classes in it (I have the URL's somewhere). (4) BMY (1) Go after the parts of Canada not covered by SYNVISC. These areas are pick-offs. (2) Go after the Universities with $$ for research. Get the schools behind OV. And move Synvisc to background. (5) BMY should wind up with about 70% of the market, unless BIOX fights back with pricing or marketing $$. (6) Note that my link says Synvisc last 7-8 months. OV must approach this. Eduardo, need to know how many Zimmer folks in Canada. I can't find this info anyplace. Finally, I am still a loyal BIOX shareholder. Regards, John

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