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Technology Stocks : Impossible Foods and Beyond
BYND 1.110+6.7%Dec 19 9:30 AM EST
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From: zax5/7/2019 10:20:23 PM
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Glenn Petersen

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McDonald's joins the meatless burger trend in one of its biggest markets

New York (CNN Business) McDonald's is inching closer to getting fully on board the meatless burger bandwagon with a new version in one of its biggest international markets.

The burger chain is now selling a vegan burger, the Big Vegan TS, in Germany, one of its five leading international markets. Nestle is making the meatless patty for McDonald's, which first started selling the burger late last month.

The plant-based protein trend is growing rapidly as consumers look for ways to eat healthier and reduce their environmental footprints. Unlike veggie burgers, which long had a mediocre reputation, the new proteins are designed to look and taste like meat and to appeal to meat eaters as well as vegans and vegetarians.

Major fast-food chains and food makers are paying attention to the trend and figuring out ways to add the meatless, but meat-like, proteins to their menus.

... cnn.com

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