News:
The following is an excerpt of an AirTouch press release:
AirTouch Cellular's Powerband digital service offers Caller I.D. and new message options to Los Angeles subscribers
Business Editors and High-Tech Writers
IRVINE, Calif.--(BUSINESS WIRE)--Oct. 2, 1996--As AirTouch Cellular-Los Angeles continues to expand the reach and availability of its digital Powerband service to subscribers in the Greater Los Angeles area, the company is introducing two new digital features, Caller I.D. and Powerband Messaging. Now, in addition to improved call quality, better privacy and longer battery life, Powerband customers can easily control their wireless communication by choosing which calls to answer and which messages to return in order of priority. "While much attention has been focused on the future capabilities of PCS, subscribers on our Powerband network can benefit from many of those promised features today," explained Brian Jones, AirTouch Cellular-Los Angeles executive vice president and general manager. "Caller I.D. and Powerband Messaging are value-added services of our digital network that can enhance the productivity of our subscribers now." Caller I.D., which is offered at no extra charge, enables Powerband subscribers to view the phone number of the incoming caller on the screen of their digital phone before answering. This new digital feature gives customers the ability to answer only those calls they want to receive, while letting others be answered by voice mail or Powerband Messaging. Additionally, Powerband customers can block their own cellular number from being displayed on all outbound calls or on a per-call basis. Powerband Messaging, available for $8.95 per month, makes it easy for wireless subscribers to stay in touch by transforming a digital phone into a portable answering machine that receives and stores messages in three ways -- voice mail, digital pages and short text messages. Powerband Messaging receives and stores these three types of messages even if a subscriber's digital cellular phone is in use or has been turned off. When used within a digital coverage area, this new service displays the date and time the message or page was sent. Audible beeps indicate when a message is received, so customers can save both time and money by checking messages only when notified. When callers reach the Powerband Messaging menu, they can choose to leave a private voice mail message, send a page by entering a telephone number, or select a short text message from a menu of options. AirTouch Powerband Messaging subscribers are notified of new messages and pages as soon as they turn on the phone or complete the call currently in progress. Powerband Messaging lets users return pages and voice mail messages instantly by pressing the SEND button, which immediately dials the phone number displayed. Subscribers can also store and scroll through pages and messages to return calls according to priority. AirTouch's Powerband digital service is based on Code Division Multiple Access (CDMA) digital technology. In May, the company launched Powerband digital service to existing high-use customers in Los Angeles. By the end of this year AirTouch expects Powerband service to cover up to 80 percent of the Greater Los Angeles calling area. |