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Technology Stocks : Impossible Foods and Beyond

BYND 1.110

+6.7%

Dec 19 9:30 AM EST

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From: Glenn Petersen	5/13/2019 3:16:04 PM
	1 Recommendation Recommended By zax Read Replies (1) of 249

Europe Sticks a Knife Into Vegan Meat The EU may ban plant-based products from using meaty names like burger By Carol Ryan The Wall Street Journal Updated May 13, 2019 2:00 p.m. ET Beyond Meat’s plant-based burger patties are appealing to a growing number of consumers. Photo: Daniel Acker/Bloomberg News ______________________ The European Union is trying to put vegetables back in their box. The trading bloc’s agriculture committee wants to ban vegan food products from using terms such as burger and sausage on their labels. The logic is that consumers expect their burgers to be made of pork or beef and will be duped by plant-based pretenders. More likely the region’s livestock industry smells danger. Meat-alternative products made by companies like Beyond Meat BYND 4.59% and Impossible Foods appeal to a growing number of consumers that want to cut down on meat. A high-profile report from the EAT-Lancet Commission warned that red-meat consumption needs to halve by 2050 to avoid serious health and environmental problems. Whether or not consumers are fooled, vegan brands have found success in giving a meaty flavor to their marketing. Beyond Meat even puts its products in the meat aisles. It’s a smart way to preach to the unconverted and encourage so-called flexitarians to toss a veggie burger into their basket instead of a beef one. The EU is being selective though. It hasn’t made a fuss over other food descriptions that aren’t strictly accurate, such as Christmas mince pies or coconut milk. Plant-based meat may be an oxymoron, but it’s safe to say consumers can tell the difference. wsj.com

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