RT, your prediction of national attention for NOT airing the VVUS spot is in motion; this from WSJ on-line. I still can't help but wonder what NBC would have said, for example, to a proposed Viagra ad by a J. Walter Thompson or someone with a half-dozen clients in the Super Bowl already.Nike is running a spot in the game with pro atheletes filmed in the buff. What's next? <g> Hey, media, we got a timely under-dog story here with one foot in the bed room, no violence...(I'm talking about Muse, not Denver)(I will talk Denver and 6 however <g>)
Vivus Says NBC Won't Run Ad
During Super Bowl For Muse
Pdt
Dow Jones Newswires
MOUNTAIN VIEW, Calif. -- Vivus Inc. (VVUS) said
General Electric Co.'s (GE) NBC declined to run an
advertisement for its Muse impotence treatment during
the Super Bowl, citing subject matter.
In a press release Tuesday, the company said it will
launch a direct-to-consumer advertising campaign in the
coming weeks, and will air the television ad on other
networks in February.
Vivus develops erectile dysfunction therapeutic treatment
systems.
NBC officials weren't immediately available for
comment.
An NBC spokeswoman Tuesday said the network's
advertisement standards department reviewed both the
general concept and the specific content of Vivus Inc.'s
impotence ad, and isn't comfortable airing the
commercial at this time.
EOM |
