In an interview with Axios published Sunday but filmed before YouTube's unveling of its new policy last week, Google CEO Sundar Pichai signaled YouTube's crackdown and its plans to expand the ban to include "borderline content."

"Look, we aren't quite where we want to be," Pichai told "Axios on HBO." While YouTube is improving on eliminating content it deems problematic, he suggested, they are still working toward even more extensive content-controlling measures.

Google, said Pichai, "rank[s] content based on quality." They plan to apply that same approach to YouTube. "And so we are bringing that same notion and approach to YouTube so that we can rank higher quality stuff better and really prevent borderline content," he said.

Pichai then offered a definition of what he means by "borderline content." "Content which doesn't exactly violate policies, which need to be removed, but which can still cause harm," he said, in language echoing YouTube's statement to Crowder days later.