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Never Heard of Them!
Brock International Inc., Announces Upgrade to Award Winning
Customer Information Product
Internet-enabled Customer Information System Features Year 2000 Compliance and
Web-based Marketing Encyclopedia
ATLANTA, Jan. 19 /PRNewswire/ -- Brock International, Inc., (Nasdaq: BROC - news) a leading provider of customer
information systems, released TakeControl(R)'98, a major upgrade to its award winning flagship product. This release
adds several innovative capabilities to the full function TakeControl suite. Some of the major enhancements include year
2000 compliance, a web-based marketing encyclopedia and graphical, funnel management capabilities.
''This release demonstrates Brock's commitment to our customers with a million dollar investment,'' commented Brock
President and CEO Doug MacIntyre. ''We have implemented feedback from customers in over 20 countries.
TakeControl'98 provides the power to propel their businesses into the next millennium.''
Following industry guidelines supplied by The Gartner Group, Brock has added year 2000 compliance to the product.
This enables customers to properly handle date information and ensures all existing data is processed properly for the
new millennium.
TakeControl'98 also incorporates a web-based, marketing encyclopedia add- on module called NewsSt@nd. This
intelligent-agent technology monitors and gathers customer, partner and competitive information and delivers it to the
end user automatically. NewsSt@nd provides the right information at the right time, giving the sales representatives an
edge over the competition.
TakeControl Web(TM) enhances the current marketing application by allowing companies to automatically qualify leads
generated through their website. For example, lead information from prospects visiting a company's web-site is
automatically transferred to the appropriate contact in sales or marketing for further qualification. TakeControl Web also
leverages existing customer support investments by allowing users to log questions, view case information and
communicate with support reps, all via the Internet.
New graphical, funnel management capability has also been added. Sales representatives can graphically display their
pipeline in the new Brock sales funnel. This new feature displays account progression at user defined stages and
provides drill-down capabilities. Managers and sales representatives have easy access to their pipelines, enabling them
to focus on opportunities approaching the closing stage.
TakeControl'98 was shipped according to schedule and is currently available. Development for TakeControl(R)'99 is also
underway and scheduled for release later this year.
About Brock International Inc.
Brock International Inc., headquartered in Atlanta, is a global supplier of customer information systems that optimize
customers' revenues and relationships. Through a professional staff in Atlanta and affiliates around the world, Brock
International serves major companies throughout the Americas, Europe and the Pacific Rim. For additional information,
please visit the company's website (http://www.broc.com), or contact the company at 770-431-1200. |
