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Technology Stocks : Apple Inc.

AAPL 267.46

-1.9%

Nov 17 3:59 PM EST

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To: Phillip C. Lee who wrote (7850)	1/21/1998 9:02:00 PM
From: Edward Boghosian	Read Replies (1) of 213173

Phil: I hope the good news continues through the 2nd quarter but let us not be deluded by what happened during the 1st quarter. The profit was due to belt tightening, lack of clones and buying frenzy of the Appleites. It's as though I sold insurance and made a lot of money selling policies to my relatives. After the relatives, who do I sell to? Apple is in that position now. I feel Apple should go for the "low-end" part of the market. There should not be an inventory problem if Apple knows the business. If I were to make sandwiches, don't you think I would know about how many sandwiches to keep in my inventory and with sufficient cold-cuts so none would go bad. That is basic business sense which Apple does not have too much of. If they don't then maybe Apple should go out into the market and hire a sandwich maker. At least the company will have one person who can control inventory. Here is another example. I'm a simple computer buyer and I look at an Apple ad and an ad for another computer. I compare what I am getting using the ads and I see the same items but Apple is about $600 more. I'm going to buy the cheeper one. I am not going to do a systems analysis and conclude Apple is better and put down $600 more. I'm surprised Jobs is taking this pathway for the present. Remember, most of the world eats cake and not creme brulee. Oh, one other item. A very interesting article in the op-ed page of the New York Times(N.Y.C. edition) by Maureen Dowd titled, "Revenge on the Nerds" about Bill Gates and Microsoft. I will quote the last paragraph: "these are Darwinian nerds. Besides, Microsoft couldn't even save the universe in "Independence Day." It took an Apple to do that." Very insidious on her part. Ed.

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