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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)

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To: EyeDrMike who wrote (4922)	1/22/1998 7:13:00 PM
From: Frostman	Read Replies (1) of 23519

Here is the associated press Super Bowl commercial story from today, Vivus mentioned. This is great going into Firday, AP is used by about 99% of all media for "breaking" news. <<Super Bowl Sponsors Go Wild By SKIP WOLLENBERG AP Business Writer NEW YORK (AP) -- Athletes will go naked and a bomb will go off -- but San Diego authorities can relax. These are Super Bowl commercials, which sold for a record $1.3 million for a half minute. NBC, which is carrying Sunday's title game between Green Bay and Denver, sold 29 minutes of commercial time to more than 30 advertisers. The price beats the $1.2 million that Fox got a year ago for 30 seconds of airtime. Nike talked basketball star David Robinson and runners Michael Johnson and Suzy Hamilton out of their clothes for a Super Bowl commercial touting its athletic wear as the next step in ''the evolution of skin.'' Careful camera work helps the ad avoid an X-rating. The bomb is being released by two missile site security guards in a commercial for Network Associates, which makes software to protect computer networks against intrusions. The guards shrug off worries that the launch command is a bogus order from a computer hacker. There is also a crowd scene from phone maker Qualcomm Corp. A man rousted from bed stumbles onto his hotel balcony just as the crowd roars, and he mistakenly thinks the ovation was for his digital phone. He doesn't see a speaker haranguing the crowd from a nearby balcony. Advertisers are willing to pay big for the Super Bowl because the game usually commands the biggest audience of the TV season. More than 130 million people are expected to watch at least some of the game. The telecast has become an advertising showcase, and the pressure on admakers to come up with something new and unique is intense. Pepsi-Cola Co. has an ad for its new blue cans of Pepsi. In one commercial, a Generation X couple with nose rings spout Pepsi from where they have been pierced after guzzling Pepsi. Pepsi's Lipton Brisk iced tea features animated clay models of Babe Ruth, Reggie Jackson and other former New York Yankee baseball stars. Ruth perspires heavily and struggles at bat after being out all night. The bat slips out of his hand and knocks down a clay model of Yankee owner George Steinbrenner. But a can of Brisk helps Ruth get his act together. In a Pizza Hut commercial that will run just before the game, movie scenes of Elvis Presley are spliced to make it look as if The King has stopped for some pizza. Other advertisers include Anheuser-Busch (with commercials for Bud Light); M&M/Mars; General Motors; Mail Boxes Etc.; and Volvo Trucks. NBC rejected a commercial for an impotence medicine made by Vivus Inc. The network said it wasn't appropriate for the audience watching the game.>> EOM

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